Get ready to unleash your inner mermaid. The Seaweed Bath Co. is transforming skin and hair care rituals by harnessing the natural power of—you guessed it—seaweed! Their nutrient-rich, performance-optimized personal care formulas offer visible results along with a unique, ocean-inspired sensory experience.

How do they do it? Their hero ingredient, bladderwrack seaweed, is nutrient-rich with more than 65 vitamins, minerals and nutrients to naturally nourish and protect your skin and hair. Each year, The Seaweed Bath Co. heads to Maine to sustainably hand-harvest this seaweed, which is used across their entire product line. Bonus, all of The Seaweed Bath Co.’s body and hair care products are vegan, paraben free, gluten free and Leaping Bunny Certified (never tested on animals), and all their bottles are made from 100% post-consumer recycled plastic!

So, which seaweed product is right for you? The Seaweed Bath Co.’s hydrating line is a great everyday regimen for bath, body and hair care. Try their Hydrating Soothing Body Wash, which combines seaweed with antimicrobial neem oil with antioxidant-rich spirulina, coconut oil and kukui oil to leave skin feeling clean and soft, and their Hydrating Soothing Body Cream, made with seaweed, argan oil and shea butter to provide all-day hydration.

For the ultimate detox experience, try The Seaweed Bath Co.’s detox body care line, an elevated line made with powerful firming and protecting ingredients to help smooth, firm and detoxify skin. Scrub a dub dub with their Exfoliating Detox Scrub, made with walnut shells to help gently exfoliate skin, get the full body experience with their Purifying Detox Body Wash, which gently cleanses and nourishes skin, and finish it off with the emollient Firming Detox Cream, which locks in moisture and restores and protects skin.

Want to “sea” the benefits of seaweed for yourself? Find a variety of The Seaweed Bath Co.’s ocean-inspired hair and body care products in our healthy living department!